Vinnarum casino has been around for almost five years now, and have established themselves as a casino that is as entertaining as it is trustworthy. The five years they have been active have given them stable growth, but it seems that in the last year or two is when they have really made it on to the big scene. They are receiving more and more exposure on the biggest casino portals, and are consistently receiving top marks in casino reviews, and comments on gaming forums are favourable to say the least – MrCasinon.com is one of the Scandinavian gaming portals that have ranked Vinnarum as one of the five best casinos on the market, for example. But what is it that have made this casino so popular amongst players around Europe? In this blog post we will attempt to find out just what it is that Vinnarum does in order to stand out from the crowd.
Heavy marketing campaigns
Backed by the Bonnier Corporation, one of Swedens oldest and biggest groups of companies, Vinnarum casino has a marketing budget that few casinos can afford. Over the past three years, there have been several large campaigns for Vinnarum in both TV and Radio as well as on the internet. The marketing team behind Vinnarum seem to be focusing on making advertisements that differ from most other casinos, which has been proven successful, as most casinos use similar marketing tactics. Vinnarum has dared to be different, and this has given them an edge on their competition.
Strong welcome offers
It’s one of those things that all the players know, but yet many operators seem to have missed. Today, it’s simply impossible for a casino to gain new players if it does not offer a generous welcome package. Yet there are so many casinos that are very restrictive when it comes to bonuses. Fortunately, Vinnarum casino have done their homework, and offer one of the most lucrative welcome offers on the market today. The starting bonus consists of up to €800 in bonuses, and 200 free spins, of which 20 are released as soon as the players has signed up to the casino. The bonus is split up between a players first four deposit. This bonus strategy is really useful, as players are more than likely to deposit four times in order to make full use of the bonus. And once you’ve made four deposits, who’s to say to say that you won’t keep depositing at Vinnarum even after that?
One of the most common mistakes I think a lot of the new casinos today are making, is that they don’t focus on making their website stand out. So many casinos on todays market basically look like copies of one another, and are therefore not likely to attract much attention from players. Vinnarum casino, on the other hand, has put a lot of effort into making their website and brand unique. In a time where a lot of casinos are focusing on having that Las Vegas-feel to them, with glamour and luxury as their main themes, Vinnarum has created a casino that is a lot more laid back, and players seem to really like it.
High Quality Games
Some casinos go for quantity, and some casinos go for quality. Both of these way has negative sides however. Sites with a huge selection of low quality games rarely attract any attention in the first place, whereas casinos with a small number of high quality games quickly gets boring. Vinnarum casino have found the middle ground between these two, and are offering a few hundred games from carefully selected game developers, including NetEnt, Microgaming as well as NextGen.